Vol. 19 No. 36 (2024): Number with Special Issue

SPECIAL ISSUE

Techvolution: Exploring the nexus of new technologies, consumers, and marketing

EDITORS

Ana Teresa Machado, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL), LIACOM - ESCS

Zélia Raposo Santos, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL), LIACOM - ESCS

This thematic dossier aims to stimulate academic discussion on the symbiotic relationship between technology, consumers, and marketing. To this end, it gathers studies that investigate how the digital revolution is shaping consumer behavior and marketing strategies. Based on different study objectives, approaches, and perspectives, the presented articles provide a comprehensive analysis of the technological impact on consumer behavior dynamics and marketing, highlighting three main thematic areas.: the importance of digital influencers and social networks, the consumption of digital content, and technological innovations in marketing.