#comunicaçãopublica

Vol. 2 No. 3/4 (2006): Miscellaneous Issue

View Vol. 2 No. 3/4 (2006): Miscellaneous Issue

DOI: https://doi.org/10.4000/cp.8311

Published: 2006-12-31

Nº3 - Artigos

Food quality gauge as by consumers

Manuel José Marques Batista
Drivers of shopping online a literature review

Ana Teresa Machado
- PDF (Portuguese)
Creative strategies used in television advertising in Portugal and Brazil

Paulo Ribeiro Cardoso, Simone Freitas de Araújo
- PDF (Portuguese)
“Captive audience”? Product placement in textbook

Isabel Farinha
- PDF (Portuguese)
Youth love brands strong cumplicity relationships

Helena Figueiredo Pina
- PDF (Portuguese)

Reviews

Querido, Paulo (2005). Amizades Virtuais, Paixões Reais: A Sedução pela Escrita. Editora Centro Atlântico

Luís Cavique
- PDF (Portuguese)

Nº4 - Artigos

Prime time television news in Portugal length and news value

André Sendin, António Belo
- PDF (Portuguese)
O cordel do Juazeiro

Gilmar de Carvalho
- PDF (Portuguese)
Entertainment audiovisual contents economic and social motivations for its development

Orlando Gomes
- PDF (Portuguese)
Pressure, memorization and advertising effectiveness beyond repetition: creativity as a potencial factor of effectiveness on the communication in advertising

Helena Figueiredo Pina
- PDF (Portuguese)
The power and politics tabu in organizational studies

Sandra Miranda
- PDF (Portuguese)

Recensões_1

Rosa, António Machuco (2006). Cinco Lições sobre Comunicação, Rede e Tecnologias da Informação: da Cibernética ao Copyright. Editora Nova Vega.

Luís Cavique
- PDF (Portuguese)