About the Journal
eISSN: 2183-2269 and ISSN: 1646-1479
Comunicação Pública journal is an editorial project within the scientific, academic, and professional field of Communication. It was founded in 2005, at the School of Communication and Media Studies (ESCS) of the Polytechnic Institute of Lisbon. It essentially focuses on the publishing of articles, reviews, and essays that reflect upon the different perspectives, languages, and contexts of human communication. The journal has open access and follows a rigorous scientific double-blind peer review system. It is published twice a year, in June and December.
Current Issue
Vol. 19 No. 36 (2024): Techvolution: exploring the nexus of new technologies, consumers, and marketing
SPECIAL ISSUE
Techvolution: Exploring the nexus of new technologies, consumers, and marketing
EDITORS
Ana Teresa Machado, Escola Superior de Comunicação Social - IPL, LIACOM - ESCS
Zélia Raposo Santos, Escola Superior de Comunicação Social - IPL, LIACOM - ESCS
This thematic dossier aims to stimulate academic discussion on the symbiotic relationship between technology, consumers, and marketing. To this end, it gathers studies that investigate how the digital revolution is shaping consumer behavior and marketing strategies. Based on different study objectives, approaches, and perspectives, the presented articles provide a comprehensive analysis of the technological impact on consumer behavior dynamics and marketing, highlighting three main thematic areas.: the importance of digital influencers and social networks, the consumption of digital content, and technological innovations in marketing.
Published:
2024-06-28
