#comunicaçãopublica

Vol. 1 No. 2 (2005): Miscellaneous Issue

View Vol. 1 No. 2 (2005): Miscellaneous Issue

DOI: https://doi.org/10.4000/cp.8781

Published: 2005-12-31

Articles

Pre-electoral opinion polls’ accuracy in Portugal

António Belo

7-26
- PDF (Portuguese)
A gallery of misapprehensions the importance of survey research in political and social decisions

Thomas Petersen

27-41
- PDF

Dossier Estudos do Consumidor (II)

Introdução

Francisco Costa Pereira

43
Consumers profile impulsiveness between rational and the excessive buying

Rosário Correia Higgs

45-80
- PDF (Portuguese)
Beyond economics expressive appropriations of contemporary materialistic culture

Marta Vilar Rosales

81-106
- PDF (Portuguese)

- Artigos -

The woman metamorphosed as an advertising “object”

Jorge Veríssimo

109-119
- PDF (Portuguese)
Photography, self-portrait and autobiography

Teresa Mendes Flores

121-144
- PDF (Portuguese)
The market definition of standards and their implications

João Carlos Rosário

145-160
- PDF (Portuguese)
Rational consumer choice

Orlando Gomes

161-182

Reviews

Rego, Arménio & Cunha, Miguel Pina e (2006). Comunicar: aprenda as regras de ouro das apresentações em público. Lisboa: Dom Quixote. (256 páginas).ISBN 9789722029803

Luís Cavique

185-187
Kaufmann, Jean-Claude (2005). A invenção de si: uma teoria da identidade. Lisboa: Instituto Piaget.

José Cavaleiro Rodrigues

189-193