Archives
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Number with Special Issue
Vol. 19 No. 36 (2024)SPECIAL ISSUE
Techvolution: Exploring the nexus of new technologies, consumers, and marketing
EDITORS
Ana Teresa Machado, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL), LIACOM - ESCS
Zélia Raposo Santos, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL), LIACOM - ESCS
This thematic dossier aims to stimulate academic discussion on the symbiotic relationship between technology, consumers, and marketing. To this end, it gathers studies that investigate how the digital revolution is shaping consumer behavior and marketing strategies. Based on different study objectives, approaches, and perspectives, the presented articles provide a comprehensive analysis of the technological impact on consumer behavior dynamics and marketing, highlighting three main thematic areas.: the importance of digital influencers and social networks, the consumption of digital content, and technological innovations in marketing.
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Number with Special Issue
Vol. 18 No. 35 (2023)SPECIAL ISSUE
Journalism in contemporary society: 20 years of O Quarto Equívoco
EDITORS
Fátima Lopes Cardoso, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL); ICNOVA
Pedro Marques Gomes, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL)
In the year that Mário Mesquita's (1950-2022) book of reference, O quarto equívoco - O poder dos media na sociedade contemporânea (The fourth equivocation – The power of the media in contemporary society) (MinervaCoimbra, 2003), celebrates two decades, this issue of the journal Comunicação Pública collects studies that focus on the transversality of the themes covered in the author’s work. With the main objective of encouraging the continued problematization and public discussion to which Mário Mesquita has made a fundamental contribution, this special edition reveals how his thinking and work as a researcher remain significant and continue to open countless possibilities for studying media and journalism.
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Number with Special Issue
Vol. 18 No. 34 (2023)SPECIAL ISSUE
Audiovisual and Multimedia Studies
EDITORS
Catarina Duff Burnay, Faculty of Human Sciences, Católica University
Paulo Nuno Vicente, Faculty of Social Sciences and Humanities of Nova University of Lisbon
The expressive and communicative potentialities of digital media have challenged the established assumptions about the audiovisual and multimedia as contexts and objects of study. The screens are multiplying, the apparatuses of access to contents are hybridizing, the emerging technologies are becoming new modalities of mediation and gaining centrality in daily life, the texts are fragmenting, the receiver acquires a double and simultaneous status of consumer and producer. Through the work of national and international researchers, this special issue explores contemporary dynamics of the processes of creation, distribution and reception of the audiovisual and multimedia in different fields, contributing to an updated reflection on their impact on cultural and societal practices.
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Number with Special Issue
Vol. 17 No. 33 (2022)SPECIAL ISSUE
Media literacy: strategies to intensify citizenship and democracy
EDITORS
Patrícia Silveira, Faculty of Design, Technology and Communication of Europeia University/IADE-UE; University of Minho/CECS
Ricardo Morais, Faculty of Arts and Humanities University of Porto; University of Beira Interior/LabCom
Technological development and the proliferation of digital tools and content have become elements that challenge media companies and content producers, as well as audiences, which, instigated by growing contexts of disinformation, often call into question democratic values and conscious civic participation. In recent years, the use of those platforms for the growth of populism and the reinforcement of authoritarian governments has become even more evident. In this context of threat to liberal democracy, citizenship and civic participation, the special issue “Media literacy: strategies to strengthen citizenship and democracy” aims to explore, based on the investigations of a group of authors, the importance and role of media and digital literacy as a constitutive and essential element for the formation of participatory, critical, dignified and fair citizenship, as an essential value in the construction and maintenance of plural and democratic societies.
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Number with Special Issue
Vol. 17 No. 32 (2022)SPECIAL ISSUE
Advertising: new formats, new content
EDITORS
Jorge Veríssimo, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL)
Sara Balonas, Institute of Social Sciences, University of Minho
This article presents the editors’ intentions with this special issue. Regarding the first intention, the editors aim, above all, to stimulate the debate around advertising, reflecting on its ability to adapt to societal and technological challenges, without overlooking the trends that advertising discourse announces or incorporates.
As for the second, the editors of the special issue "Advertising: new formats, new content" present the various contributions of researchers who seek to mirror contemporaneity through advertising, revealing that it continues to assert itself as both discourse and technique within the communication ecosystem.
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Number with Special Issue
Vol. 16 No. 31 (2021)SPECIAL ISSUE
The New Territories of the Podcast
EDITORS
Ana Isabel Reis, Faculty of Arts and Humanities, University of Porto
Fábio Ribeiro, University of Trás-os-Montes and Alto Douro
In recent years there has been a significant increase in the Podcast consumption, a trend that seems to be no longer exclusively international. In Portugal this trend was seen in the first quarter of 2020, during the lockdown caused by the Covid-19 pandemic. Aimed at both large audiences and hyperspecialized niches, the Podcast has not only been used by the media, but also by actors of the most different areas: from politics to public relations, from teaching to organizational communication, from culture to sports. The issue “The New Territories of the Podcast” aims to explore this multifaceted character of the Podcast.
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Number with Special Issue
Vol. 16 No. 30 (2021)SPECIAL ISSUE
Advertising in times of the pandemic: new challenges and approaches
EDITORS
Elsa Simões, University of Fernando Pessoa
Sandra Tuna, University of Fernando Pessoa
Advertising has always been, and continues to be, an important indicator of social changes in all areas. Even when faced with extreme situations, such as the one we are currently experiencing, contemporary Western societies maintain the need to continue with their processes, as the wheels of the economy on which we depend must continue to turn, regardless of the setbacks that threaten lock the system. Advertising, therefore, must adapt quickly and effectively to the profound paradigm shift caused by the pandemic: while new advertising messages emphasize the need to keep the consumption process alive, they must also visibly highlight the complete alignment of interests between advertiser and consumer.
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Number with Special Issue
Vol. 15 No. 29 (2020)SPECIAL ISSUE
Communicating health: fundamentals and practices for better health
EDITORS
Célia Belim, ISCSP-University of Lisbon; CAPP University of Lisbon
Cristina Vaz de Almeida, CAPP - University of Lisbon; ISCSP - University of Lisbon
Expressions such as “healthy thanks to communication” (Belim & Vaz de Almeida, 2018a), “opening the door of communication for better results” in health (Vaz de Almeida & Belim, 2019), communication “as a light on the patient’s path” (Vaz de Almeida & Belim, 2020) and “communication skills as the key” to optimizing health literacy (Belim & Vaz de Almeida, 2018b) translate the value of communication for health.
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Number with Special Issues
Vol. 15 No. 28 (2020)SPECIAL ISSUE
News and audiences in the age of new media
EDITORS
Patrícia Silveira, IADE – Faculty of Design, Technology and Communication, Europeia University
Inês Amaral, Faculty of Arts and Humanities, University of Coimbra
The issues inherent in the dynamics of production, distribution, and consumption of news information have been the subject of numerous academic studies in recent years. However, there is a special significance at present in having greater scientific production in matters dedicated to understanding and analyzing the new media and information landscapes...
SPECIAL ISSUE
Omni-channel communication in tourism
EDITORS
Raquel Barbosa Ribeiro, ISCSP - University of Lisbon
Filipa Fernandes, ISCSP - University of Lisbon
We find ourselves in the era of services, and strategic communication is considered crucial for their success (Lewis, 2019). Over the last few decades, the process of digitization of society has significantly influenced strategic communication (Batra & Keller, 2016)
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Number with Special Issue
Vol. 14 No. 27 (2019)SPECIAL ISSUE
Disinformation, Journalism and Business Models
EDITOR
Suzana Cavaco, CITCEM – Faculty of Economics, University of Porto
To engage in democracy, citizens need access to relevant, truthful, and diverse information. The social responsibility of the press – a concept introduced in 1947 by the Hutchins Commission – is based on the fundamental right to inform and be informed. Journalists play a socially recognized role in constructing reality. This is a "symbolic power": an "invisible," "almost magical" power "to make see and make believe, to confirm or transform the view of the world and, thus, action on the world, therefore the world" (Bourdieu, 1989). In the 1990s, Bourdieu (1997) criticized journalists for effectively monopolizing the instruments of information dissemination on a large scale, against which cultural producers clashed...
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Number with Special Issue
Vol. 13 No. 25 (2018)SPECIAL ISSUE
Strategic Internal Communication
EDITOR
Sandra Pereira, School of Communication and Media Studies, Polytechnic Institute of Lisbon (ESCS - IPL); CIES - University Institute of Lisbon
There are many challenges facing communication with employees in organizations today. The way organizations communicate internally is taking on new shapes sparking debate on numerous issues. The increasingly global nature of business, which changes principles and models of work and collaboration, the growing demands of customers, investors, and regulators, the new contours of the media landscape, and the dynamics imposed by digital and social media require companies, whether large corporations or innovative small business projects, in the public or private sector, to rethink their ways of informing and engaging with employees...
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Number with Special Issue
Vol. 12 No. 23 (2017)SPECIAL ISSUE
Photography and Propaganda in the Portuguese Estado Novo
EDITOR
Filomena Serra, Institute of Art History, Faculty of Social Sciences and Humanities, Nova University of Lisbon
The publication of this special issue, which includes eleven unpublished studies titled "Photography and Propaganda in the Estado Novo," marks the first editorial initiative of the Printed Photography Project. Image and Propaganda in Portugal (1934-1974) and stems from the call for papers that took place in January 2017.
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Number with Special Issue
Vol. 10 No. 18 (2015)SPECIAL ISSUE
Political web communication, civil society and citizenship into question
EDITOR
Paula Espírito Santo, CAPP - University of Lisbon, ISCSP - University of Lisbon
Participative democracy is, more than ever, a constant work-in-progress and an ever challenging dilemma both for citizens and the civil community and also for political elites and democratic governments. One of the core questions to address is on which side to be: on ‘their’ side, the side of the power elites, cooperating with them, or on the ‘other’ side, the side of the people and of civil society, growingly critical and suspicious about the status quo system and its elites. This special issue, and the contributions therein is focus on three main interrelated areas of inquiry: political web communication, civil society and citizenship. Briefly, on the one hand, we seek to get closer to the inner process of political interactivity in the web space, particularly by questioning how citizenship has been performed. On the other, we engage in a broader discussion about civil society and the different forms of citizenship. In other words, in political terms, citizenship should be one of the most urgent concepts to be discussed because interfering in public debate means to choose and interact with the development of participative democracy.
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