Health promotion through social networks
a review of good practices
DOI:
https://doi.org/10.4000/cp.12268Keywords:
social networks, health promotion, health literacy, digital marketingAbstract
The health, social and economic crisis installed by COVID-19 has demonstrated the importance of health promotion. Governmental and non-governmental health organizations play an important role in this context, using various communication channels to achieve their goals, including social networks. Many of these organizations produce their own conduct manuals, with a set of principles for social media management. Thus, toolkits analysis can provide the systematization of concepts and techniques that can be useful when using social networks for health promotion. In this context, this paper analyzes these tools in order to systematize the main rules for the management of social networks for health promotion. A qualitative content analysis was conducted on a sample of toolkits from health organizations with guidelines on social network management. The corpus of analysis was composed of 12 practical manuals, and it was possible to identify six thematic dimensions, with a total of 32 categories that outline, in general, a map of good practices.
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