Some insights about the impact of music videos on digital natives' perception of art
DOI:
https://doi.org/10.34629/cpublica.819Keywords:
digital natives, music video, Åkerlund, attracting attention, storytellingAbstract
Art is a unique form of communication that conveys the meaning of the message content through sensory experience rather than words. One of the currently most popular and widely used art forms in the youth environment is the music video (MV), which can overcome foreign language and socializations barriers and is consumed by about half of young people on a daily basis.
This is the fourth study investigating the four-step internal communication processes in the perception of digital youth art. This time the aim is to explore the limits of understanding artistic messages through the music videos of Swedish artist Jonas Åkerlund. Therefore, an experiment was conducted with art students from two universities, considering that art perception can be studied with the help of communication research methods, using Mikhail Bakhtin's and Pierre Bourdieu's approach to the analysis of art perception.
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