Intensity and effects of Internet use on the user’s daily life

Authors

DOI:

https://doi.org/10.34629/cpublica813

Keywords:

Internet usev, permanently online and permanently connected, sense of belonging, problematic Internet use

Abstract

Problematic internet use, while less severe than internet addiction, is more prevalent among users. Regardless of the activity they engage in, individuals feel compelled to remain constantly connected online. Even when attempting to break from this routine, they often find themselves reverting to old habits. A survey was conducted to gauge the intensity and impact of internet usage, sampling 433 individuals aged between 17 and 33, predominantly female. The findings indicate a moderate level of internet usage, consistent with existing references outlined in the analysis and discussion. Interestingly, despite spending several hours daily on smartphones, participants do not exhibit signs of excessive internet use. Instead, they prioritize in-person interactions with friends and family.

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Published

2024-06-28

Issue

Section

Special Issue - Techvolution: Exploring the nexus of new technologies, consumers and marketing

How to Cite

Intensity and effects of Internet use on the user’s daily life. (2024). Comunicação Pública, 19(36). https://doi.org/10.34629/cpublica813