Bahcall, Safi (2019). Lunáticos | Loonshots - Como fomentar ideias loucas que fazem o mundo avançar. Lua de papel. 392 pp. ISBN 9789892346922

Authors

  • José Figueiredo School of Management and Technology, Polytechnic of Santarém

DOI:

https://doi.org/10.34629/cpublica.465

Keywords:

inovação, empreendedorismo, comunicação

Abstract

Safi Bahcall is a physicist and researcher who delves into the realms of innovation and entrepreneurship. His involvement in new projects related to biotechnology led him to inquire and try to understand why great ideas fail. He even asserts, "the most important innovations come from moonshot ideas, widely rejected ideas whose advocates are often underestimated and considered crazy" (p. 12).

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Author Biography

  • José Figueiredo, School of Management and Technology, Polytechnic of Santarém

    Assistant Professor at the Polytechnic Institute of Santarém – School of Management and Technology (ESGTS). Coordinator of the Marketing Management degree program at the School of Management and Technology (ESGTS). Member of the Scientific Council of CIAC – Research Center for Arts and Communication. He has published several articles in specialized journals and authored two books.

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Published

2022-06-30

Issue

Vol. 17 No. 32 (2022): Number with Special Issue

Section

Reviews

License

Copyright (c) 2022 Copyright (c) 2022 Author and Comunicação Pública

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Os conteúdos da Comunicação Pública estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.

How to Cite

Bahcall, Safi (2019). Lunáticos | Loonshots - Como fomentar ideias loucas que fazem o mundo avançar. Lua de papel. 392 pp. ISBN 9789892346922. (2022). Comunicação Pública, 17(32). https://doi.org/10.34629/cpublica.465