Shining consumer desire

advertising photography face to artistic photography and journalistic photography

Abstract

In this article we will discuss about the main meaningful factors related to the categorical distinction of the Advertising Photography, the Artistic Photography and the Journalistic Photography. The different forms of using the photography can be translated in several categories which frontiers are very often tenuous and extremely difficult to situate. However, the existence of these categories is tacitly accepted and recognized, giving rise to a placed in a hierarchy classification that brings a difference of statutes. The Advertising Photography serves a very particular end: the commercial promotion of goods, services or institutions on which there depends the modern economy of consumption. The many years of practice in professional advertising field, as well as the practice in academic research, allowed us a realistic comparative analysis about the underlying differences of statute on these tree categories and propose some meaningful factors of the «place» occupied by Advertising Photography. In our contemporaneity de Advertising images are a reflex of consumer’s desires, so this is a relevant discussion. We examines along this study about the eventual similar and different points between the Advertising Photography, the Artistic Photography and the Journalistic Photography, so that to determine possible main factors that preside at his distinction. On other hand, we present an empirical «test» for the conclusions, in a set of exercises that aim to prove the defended point of view.