The Internet in the Political Electoral Campaigns
Barack Obama Presidential Campaign, 2008
DOI:
https://doi.org/10.4000/cp.251Keywords:
public relations, internet, political campaigns, communities, participationAbstract
The introduction of the Internet and Web 2.0 in the social, economic and political contemporary societies has brought new challenges to the Communication theories and practices. This research aimed to evaluate the Internet contribution to the civic participation in political electoral campaigns, determining the role of Public Relations in this process, specifically the community-building field. We examined Barack Obama Presidential Campaign, in 2008 in the U.S. aiming to understand what were the global and specific factors involved in citizen participation and their contribution to the results achieved.
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Os conteudos da Comunicação Publica estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.
