Nothhaft, H., Werder, K., Verčič, D. & Zerfass, A. (Eds.) (2020). Future Directions of Strategic Communication. Routledge. 198 pp. ISBN 9781032091464

Abstract

In 2014, Professor Derina Holtzhausen, Dean of the College of Fine Arts and Communication at the University of Texas (USA), and Professor Ansgar Zerfass, Head of the Strategic Communication Department at the University of Leipzig, Germany, edited The Routledge Handbook of Strategic Communication, bringing together 37 chapters that offered a range of reflections on strategic communication as an emerging and complex multidisciplinary phenomenon. Six years later, in 2020, Future Directions of Strategic Communication was published, also involving Professor Zerfass, in collaboration with Professors Howard Nothhaft (Department of Strategic Communication, Lund University, Sweden), Kelly Page Werder (Zimmerman School of Advertising and Mass Communications, University of South Florida, USA), and Dejan Verčič (Department of Communication, University of Ljubljana, Slovenia). This book was originally published in 2018 as a special issue of the academic journal International Journal of Strategic Communication (Volume 12, No. 4), featuring several articles presented in San Diego at the 67th Annual Conference of the International Communication Association (2017) that fueled a productive discussion on the current challenges in strategic communication research.