In transition through the boundaries of Journalism
DOI:
https://doi.org/10.4000/cp.5522Keywords:
journalism, professionalization, boundary, ethics, transparencyAbstract
The construction of journalism as a profession implied the definition of a specific territory and the demarcation of its boundaries, in order to include the legitimate workers of the job and to exclude all the others. But these boundaries are becoming porous and threatened by neighbouring activities that demand to be treated like the journalists that own a professional license. Besides that, different media have been developing a variety of ‘products’ that somehow look like journalism, but in fact are pieces of advertisement (content marketing). Together with this trend, a number of professional journalists are moving to jobs belonging to the domain of the so-called “strategic communication” or “persuasive communication”, which causes some confusion in the public about “who is who”. In this article, we reflect about these new trends and present the results of a survey among professionals that left journalism for other communication jobs, trying to understand their motivations and expectations.
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