State investments in its own communication vehicles

a mapping of Public Communication in Espírito Santo

Abstract

This article draws up a mapping of the communication vehicles in the State of Espírito Santo, Brazil, in addition to raising the State’s investments in these vehicles, so that in the future the data can be compared with the expenses related to the private media carried out in the analyzed period and, thus, priority should be given to investment in communication. To achieve the objectives, the elaboration of the article is based on bibliographic research and documental research, configuring itself as a descriptive study. Some difficulties in collecting data for the construction of the research corroborated the urgent need for studies on the subject. The slicing of data on the State Government website made it impossible to cross-reference them, making some analyzes unfeasible. However, this is a failure of the law itself, which governs the way in which transparency must be given to advertising execution contracts. Over eight years (2011–2018), the following amounts were invested in public communication vehicles: R$46.2 million in RTV-ES; and R$104.6 million with the Official Gazette.