Cardoso, G. (2023). A comunicação da comunicação. As pessoas são a mensagem. Mundos Sociais. ISBN 978-989-8536-82-2.ocess

Abstract

In the book A comunicação da comunicação. As pessoas são a mensagem, Portuguese professor and researcher Gustavo Cardoso analyzes and debates the occurrence of a new communication paradigm, based on the dialectic established between people and the message and in which the communicative act unfolds mainly through the communication of what has previously been communicated. In addition to interpreting and decoding this phenomenon, the author also addresses its implications and dimension in social, institutional, and power terms, as well as in everyday experience. This reflection thus proves to be timely in the current communication context, marked by screen and algorithmic mediation and network communication, contributing to a better perception of the communicative process, the contemporary communication crisis and the cultural appreciation of mediation, promoter of a mediatized culture.