“It’s complicated, but we put it “simply”. Analysis of the media literacy framing in Latvian Media Support Fund projects (2018 - 2020)

Authors

DOI:

https://doi.org/10.34629/cpublica.513

Keywords:

media and information literacy, metajournalistic approach, journalism epistemiology, ideological model of literacy, state-supported journalism

Abstract

This study examines the framing of media and information literacy issues in media projects financed by the Latvian Media Support Fund and discusses the professional quality of MIL-related content with project beneficiaries and media experts. The study uses the ideological model of literacy, linking it with the metajournalistic approach to explore changes in MIL-related journalistic professional epistemology. Employing the three datasets (journalists and editors’ survey, framing analysis of MIL-related media content, and qualitative semi-structured interviews), the research concludes that MIL representation in the commercial media is mostly superficial, and the audience is not offered the range of MIL competencies appropriate for the contemporary understanding of the notion. MIL content in the media is represented using educational, warning, and formal MIL framing.

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Author Biographies

  • Anda Rozukalne, Rīga Stradiņš University

    Professor, Faculty of Communication at Rīga Stradiņš University, holds doctoral degree in media sociology; her reasearch interests and many academic publications are related to the analysis of journalistic epistemology and development of the media system, and the study of media audience transformation processes. Rožukalne represents Latvia in the European Commission's study Media Pluralism Monitor and in the global study Worlds of Journalism Studies, she has worked in the European Commission's High-Level Expert Working Group dedicated to preventing disinformation and fake news online.

  • Aija Kažoka, Riga Stradiņš University

    Holds the Master’s Degree of Social Sciences in Information and Communication Sciences; she is a PhD student of Rīga Stradiņš University study program Communication Culture and Multimedia and works as a teacher of health journalism course. Kažoka is working as a Chief editor of the specialized juornal for doctors Medicus Bonus. Academic interests: Application of critical discourse analysis in health policy research, media policy and media literacy, health communication, disinformation.

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Published

2022-12-15

Issue

Vol. 17 No. 33 (2022): Number with Special Issue

Section

SPECIAL ISSUE: Media Literacy: Strategies to Intensify Citizenship and Democracy

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How to Cite

“It’s complicated, but we put it “simply”. Analysis of the media literacy framing in Latvian Media Support Fund projects (2018 - 2020) . (2022). Comunicação Pública, 17(33). https://doi.org/10.34629/cpublica.513