Fighting Disinformation during the COVID19 pandemic
the role of PSM through social media initiatives
DOI:
https://doi.org/10.34629/cpublica.507Keywords:
public service media, media literacy, disinformation, post-truthAbstract
Knowing that SPM continues to present high levels of trust among
audiences and understanding the leading role that this service should play in promoting
media literacy and specifically in combating disinformation due to its commitment to
democratic values, this paper presents a comparative case study between public
operators in Portugal (RTP) and Germany (ZDF) analyzing the activities developed by
them between March 2020 and November 2021 in combating disinformation through
their Facebook and Youtube channels. The study found that both operators use both
platforms, for the most part to advertise their television programming, however they
present relevant content on this topic on these platforms. These contents are different in
terms of quantity, approach, and audience engagement.
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