The woman metamorphosed as an advertising “object”
DOI:
https://doi.org/10.4000/cp.9057Keywords:
advertising, body discourse, advertising analysis, consumptionAbstract
Contrasting with the widespread use that the expression “body object” is currently used today – there are many authors who use it for every woman body representation aimed at promoting men or women’s products – this article wants to show that this concept should only be applied when there is a gratuitous and primary resource for women’s bodies revealing certain feminine details - sensual or even erotic poses, semi-naked or naked bodies – and when it is restricted to the promotion of men’s products. In these situations, the woman ends up being herself a product, an object, since she emerges in the most different poses, working as a highly persuasive element.
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www.fashionwindows.com
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