Communication with macroeconomic impact
the public relations of the central bank
DOI:
https://doi.org/10.4000/cp.10053Keywords:
external communication, Central Bank, monetary policy, credibility, interest rates, inflation controlAbstract
Communicating with the public is essential for any organization. Its performance is certainly dependent on the way the several agents that relate to the organization understand the way in which it acts and tries to achieve their own goals. In this paper, the external communication process of an important economic institution is discussed. We are refering to the Central Bank – the Central Bank is responsible for the control of inflation; to guarantee price stability, this institution has to know how to manage expectations and the management of expectations is above all a process that is dependent on an effective and credible external communication.
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