Media Health Literacy Scale

conceptual frame and development of an assessment scale

Authors

  • Isabel Silva Faculty of Human and Social Sciences, Fernando Pessoa University
  • Gloria Jólluskin Faculty of Human and Social Sciences, Fernando Pessoa University
  • Paulo Cardoso Faculty of Human and Social Sciences, Fernando Pessoa University

DOI:

https://doi.org/10.4000/cp.11292

Keywords:

health, literacy, media, assessment, questionnaire

Abstract

The aim of this study was to develop a media health literacy scale (ELS-Media) that allows assessing the perception of competence of the Portuguese population to understand health messages disseminated in the media and to make decisions based on those messages. Based on literature review, analysis of existing instruments and interviews with specialists, a pool of items was created, from which six items were selected, which integrated ELS-Media. A total of 316 individuals, aged between 18 and 78 and with a level of education between the 1st Cycle of Basic Education and University Education, participated in the survey, answering to a sociodemographic questionnaire, to the ELS-Media, and to the Brief Health Literacy Scales. ELS-Media showed good reliability, good validity, and an acceptable sensitivity, being well accepted by the participants and easy to administer.

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Author Biographies

  • Isabel Silva, Faculty of Human and Social Sciences, Fernando Pessoa University

    Holds a PhD in Psychology from the University of Porto. Associate Professor at Fernando Pessoa University (UFP), where she is responsible for the FP-B2S Research Centre and coordinates the Psychometrics Laboratory. Practicing clinical psychologist at the UFP University Hospital. Holds specialist certifications in Clinical and Health Psychology and Community Psychology, granted by the Portuguese Psychologists’ Association.

  • Gloria Jólluskin, Faculty of Human and Social Sciences, Fernando Pessoa University

    Holds a PhD in Psychology from the University of Santiago de Compostela. Assistant Professor at Fernando Pessoa University (UFP) and member of the Psychometrics Laboratory at UFP. Holds specialist certifications in Social Psychology and Psychology of Justice, granted by the Portuguese Psychologists’ Association.

  • Paulo Cardoso, Faculty of Human and Social Sciences, Fernando Pessoa University

    Holds a PhD in Advertising and Public Relations from the Autonomous University of Barcelona. Lecturer at Lusíada University and Fernando Pessoa University in Marketing and Communication. As a researcher, he has published and presented his work in national and international journals and conferences. As a consultant, he has worked in consumer behavior, brand identity, and communication planning.

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Published

2020-12-15

Issue

Vol. 15 No. 29 (2020): Number with Special Issue

Section

Special Dossier: Communicating Health – Fundamentals and Practices Towards a Bet

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Copyright (c) 2020 Direitos de Autor (c) 2020

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How to Cite

Media Health Literacy Scale: conceptual frame and development of an assessment scale. (2020). Comunicação Pública, 15(29). https://doi.org/10.4000/cp.11292