America at play, america at war

the super bowl as discursive formation

Authors

  • Hugh O’Donnell Division of Cultural Business, Glasgow Caledonian University
  • Bob Spires Middle Tennessee State University

DOI:

https://doi.org/10.4000/cp.7827

Keywords:

Super Bowl, discourse, race, gender, war

Abstract

This article analyses the last ten Super Bowls (1999-2008) and the image they present of America as a society characterised by fun, opportunity and enterprise, all carried out under the protection of the state and military. It addresses the troublesome place of both race and gender within this configuration, and pays particular attention to the changes which took place in the aftermath of the September 11 attacks responding to the motif of «America at war», changes which would themselves be affected by the gradual loss of social support for the war in Iraq.

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Author Biography

  • Hugh O’Donnell, Division of Cultural Business, Glasgow Caledonian University

    Glasgow, G4 0BA, Scotland

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Published

2008-12-31

How to Cite

America at play, america at war: the super bowl as discursive formation. (2008). Comunicação Pública, 3(6), 53-72. https://doi.org/10.4000/cp.7827