Game theory
a tool for strategic decision-making in Public Relations
Keywords:
public relations, game theory, decision-making, interdependence, negotiationAbstract
In this work, a model for the application of game theory to Public Relations (PR) is proposed. This model allows to predict, anticipate and decide about best options through the quantified comparison of different possible actions (scenarios). This model may be a useful tool to support the decision process in PR.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Os conteudos da Comunicação Publica estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.
