Philip Sheldrake. The Business of Influence

Authors

  • Nuno da Silva Jorge Escola Superior de Comunicação Social (ESCS) - Instituto Politécnico de Lisboa

DOI:

https://doi.org/10.4000/cp.448

Abstract

The Business of Influence is a valuable piece of literature about Public Relations, Marketing and Social Media, that have its strength on the knowledge it brings concerning metrics in the digital age.
This review resume the main ideas of Philip Sheldrake's book, in which the author rethinks Marketing and Public Relations and presents a methodology, for the evaluation of results, that aligns communication objectives with management ones.

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Published

2011-06-30

Issue

Vol. 6 No. 10 (2011): Número não temático

Section

reviews

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Os conteudos da Comunicação Publica estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.

How to Cite

Philip Sheldrake. The Business of Influence. (2011). Comunicação Pública, 6(10). https://doi.org/10.4000/cp.448