A different TV

Role and functions of Web TV in the corporate communication: a review of recent studies.

Authors

  • Pierfranco Maliza Universidade LUMSA de Roma

DOI:

https://doi.org/10.4000/cp.503

Keywords:

corporate communication, ICT, web TV, organizational communication, marketing communication

Abstract

To deal successfully with the challenges of the global market and of the contemporary organizing,companies need more and more of the opportunities offered by ICT; in this sense, the Web TV seems to be, as here it supports,an opportunity particulary significant.

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References

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Published

2021-12-29

Issue

Vol. 8 No. 13 (2013): Miscellaneous Issue

Section

Articles

License

Copyright (c) 2014 Comunicação Pública

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Os conteudos da Comunicação Publica estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.

How to Cite

A different TV: Role and functions of Web TV in the corporate communication: a review of recent studies . (2021). Comunicação Pública, 8(13). https://doi.org/10.4000/cp.503