Public Relations
political or in politics? A contribution to the study of PR in the political sector
DOI:
https://doi.org/10.4000/cp.1305Keywords:
political public relations, public relationsAbstract
Despite the practice of public relations in politics been as old as politics itself, it is a relatively new field of study and in search of its institutionalization. Its owns idiosyncrasies gives it distinct, converging the knowledge of public relations with the one from political science and political communication, but it cannot be confused with the political nature of the public relations activity. This article agims to further debate in terms of the understanding and clarification of the concept of public relations in politics an activity of strategic communications in the different organizations of political life, making a theorectical distintion between the political nature of public relations and its practice on the policial sector.
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