A receção da sitcom televisiva Friends em Portugal

uma análise comparativa das Gerações X, Y e Z

Autores

DOI:

https://doi.org/10.34629/cpublica.743

Palavras-chave:

recepção audiovisual, entretenimento, ficção televisiva, sitcom, Friends

Resumo

O objetivo deste artigo consiste em analisar a receção da sitcom televisiva americana Friends em Portugal, comparando as Gerações X, Y e Z. A análise centra-se nas diferenças geracionais na receção e nas gratificações adquiridas relativamente a uma sitcom que alcançou uma influência e uma longevidade que vai muito para além das suas dez temporadas. Adotando uma abordagem quantitativa, os dados foram recolhidos através de um inquérito, com uma amostra de 608 inquiridos das Gerações X, Y e Z. Foi possível analisar as diferenças na forma como as três gerações dão sentido a este conteúdo mediático, confirmando que buscam gratificações distintas e desenvolvem diferentes conexões de identificação e empatia com os personagens. Os resultados mostram, assim, o impacto de uma sitcom originalmente produzida há mais de vinte anos, que não apenas transcende gerações, mas também as impacta de forma diferente.

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Biografias do Autor

  • Isabel Cabo, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (ESCS - IPL)

    Master’s in Audiovisual and Multimedia from the School of Communication and Media Studies (ESCS-IPL). She  holds  a  degree  in Communication Sciences from School of Social and Political Sciences (ISCSP),University of Lisbon. She has a great interest in audiovisual, mainly in the area of media audience reception. She is currently working as an assistant producer in a dubbing studio.

  • Filipe Montargil, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (ESCS - IPL)

    Professor at the School of Communication and Media Studies (ESCS-IPL). Currently also an invited professor at NOVA IMS –Information Management School, NOVA University Lisbon, and at the Cardinal Stefan Wyszynski University, in Warsaw. His main area of expertise is sociology, mostly focusing   on   the   relationships and   the   interfaces   between   society, technology, communication, participation, and innovation.

  • Cláudia Silvestre, Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa (ESCS - IPL)

    Cláudia Silvestre is a professor at the School of Communication and Media Studies (ESCS-IPL). She holds a degree and a master in Probabilities and Statistics from the Science University of Lisbon, and PHD in Quantitative Methods from the Lisbon University Institute (ISCTE). She teaches Statistics applied to communications and develops research in the area.  Her research interests include statistical literacy, data analysis, clustering, mixture models, and big data.

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Publicado

2023-06-30

Edição

Secção

DOSSIÊ TEMÁTICO: Estudos em Audiovisual e Multimédia

Como Citar

A receção da sitcom televisiva Friends em Portugal: uma análise comparativa das Gerações X, Y e Z . (2023). Comunicação Pública, 18(34). https://doi.org/10.34629/cpublica.743