Discourse strategies in corporate communication for enhancing democracy

Autores

  • Iris Jammernegg Università degli Studi di Udine

DOI:

https://doi.org/10.4000/cp.8177

Palavras-chave:

discourse strategies, participatory decision-making processes, targets as citizens, knowledge transfer, building competencies

Resumo

Analyzing Public Relations’ contribution to Democracy and specifically how Corporate Communication can involve publics in participatory decision-making processes, not only PR tools should be investigated but also the discourse strategies applied for attaining this aim.
In democratic settings, addressees have to contribute to developing the social reference system, making choices based on correct information efficiently processed, as well as expressing them patronizing suitable linguistic means.
In this perspective, I want to explore, within a functional linguistic framework, the discursive strategies for:
- activating the targets as citizens and not primarily as customers
- transferring knowledge
- building consensus as well as competencies.

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Referências

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Source used:

Henkel, Foreword of its Sustainability Report 2006 http://www.henkelna.com/us/content_data/SustainabilityReport_2006_english.pdf

Publicado

2007-12-31

Edição

Secção

Actas de Congresso

Como Citar

Discourse strategies in corporate communication for enhancing democracy. (2007). Comunicação Pública, 3(5), 157-170. https://doi.org/10.4000/cp.8177