how chatbots are shaping the future of advertising
Palavras-chave:inteligência atificial, chatbots, publicidade, envolvimento, comunicação personalizada
A brand-new consumer demands new ways of relations and communication. With the permanent and fast development of the new technologies and the rising of digital tools, brands had to reinvent themselves to face the demands of a more informed, rigorous, and digitally active consumer. Chatbots, supported by artificial intelligence, are one of the tools created to interact and maintain a conversation without the presence of humans that are also being used with commercial objectives. This article analyses and aims to understand the potential of this new medium.
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