Reputação organizacional e Relações Públicas
contributos para o esclarecimento da hierarquia entre os conceitos
DOI:
https://doi.org/10.4000/cp.483Palavras-chave:
relações públicas, reputação organizacional, hierarquia conceptualResumo
O artigo procura clarificar a noção de reputação organizacional, explorando os debates contemporâneos existentes em torno da questão e situando as suas dimensões caracterizadoras e as suas implicações práticas. O autor procura ainda analisar a relação entre o conceito de reputação e o de Relações Públicas, discernindo dependências e propondo uma hierarquia conceptual entre ambos.
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