O Living Lab on Media Content and Platforms
Resultados de seis meses de web browser tracking
DOI:
https://doi.org/10.4000/cp.12665Resumo
O Living Lab on Media Content and Platforms (LLMCP) desenvolveu o projeto LLMCP LisPan, com o objetivo de estudar hábitos e comportamentos dos utilizadores da Internet, através de um inovador painel online de utilizadores com recurso a tecnologia de web tracking. Foi possível analisar o comportamento online efetivo de um painel de 70 alunos do ensino superior, durante seis meses, e comparar essa análise com as respostas a um inquérito por questionário, para a mesma amostra. Os resultados confirmam o uso extensivo da Internet, mas com diferenças entre sexta, sábado e domingo, em relação ao resto da semana, e a existência de períodos de intensidade diferente, ao longo do dia. Foram, também, encontradas diferenças entre uma dimensão “online” de utilização da Internet (pesquisa e utilização de conteúdo online) e uma dimensão “conectada” (interação online com outros utilizadores). Foi, ainda, possível concluir que três quartos dos participantes sobre-estimam a frequência do seu acesso à Internet.
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