CALL FOR PAPERS: SPECIAL ISSUE - Sustainability, Greenwashing, and Consumer Behavior
Abstract
The topic of environmental sustainability has become part of the political agenda of many governments and consumers are showing growing concern for the environment. Greenwashing involves the communication of positive environmental practices with the aim of deceiving consumers into believing that a company's products or services are environmentally sustainable. The thematic dossier "Sustainability, Greenwashing and Consumer Behavior" aims to explore the business practice of greenwashing from a communication perspective and its impact on consumer behavior
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