The Internet imperative
Palavras-chave:social media, public relations in industry, internet power
A large part of the public relations industry is now actively involved in some form of, or the management of, what is described as social media (Curtis et al 2009).
In addition, a significant proportion of academic papers and not a small part of student and practitioner education is devoted to internet mediated communications studies. “On the skills side,” noted long time academician Kevin Maloney, “the rise of new media is the revolutionary change.” (Maloney 2010).
This paper takes this as a theme to explore both the practice and more fundamental drivers that can be explored by the public relations industry and academia.
Amaral B, Phillips D (2009) A proof of concept for automated discourse analysis in support of identification of relationship building in blogs. Available at http://www.bledcom.com/home/knowledge last accessed 10th Jan 2011.
Bowles, S. & Gintis, H. (forthcomming 2011) A Cooperative Species: Human Reciprocity and Its Evolution Princeton University Press.
Boyd R and Richerson P J. (2006) Culture and the evolution of the human social instincts. In: Roots of Human Sociality, S. Levinson and N. Enfield, eds., Berg, Oxford
Castells, M. (2001) The Internet Galaxy: Reflections on the Internet, Business, and Society. Oxford University Press
Charlton G. (2011) Christmas e-commerce stats round up http://econsultancy.com/uk/blog/7026-christmas-e-commerce-stats-round-up-2 accessed 11th Jan 20011
Christakis, N (2010) The networked nature of Twitter weblog http://www.niemanlab.org/2010/12/nicholas-christakis-on-the-networked-nature-of-twitter/?=sidebarpromo accessed 10th Jan 2010
Clue Train Manifesto (2000) Basic Books; ISBN-10: 0738202444
CROSSROAD, (2010a). Deliverable D 1.2, Analysis of the State of the Art of Research in ICT for Governance and Policy Modelling (available at www.crossroad-eu.net)
Cugelman, B., Thelwall, M., & Dawes, P. (2009) Communication-Based Influence Components Model. Persuasive 2009. Claremont, ACM
Cugelman, B., Thelwall, M., & Dawes, P. (2009, under peer review) The Psychology of Online Behavioural Influence Interventions: a Meta-Analysis.
Curtis, L. Edwards, c, Frazer K. L, Gudelsky S, Holmquist J, Thornton K, and Sweetser K,D. 2009 Adoption of social media for public relations by nonproﬁt organizations Public Relations Review 36 (2010) 90–9.
Dalhlgren, P. (2005) The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation Political Communication, 22:147–162
Doherty P (2003) U Thant Lecture: science, society and the challenge of the future http://rsnr.royalsocietypublishing.org/content/59/3/325.full accessed 2010
Dunbar, R. 1996 TES http://goo.gl/VvY1w downloaded Jan 2011).
Forbes (2011) Tech Firms Unprepared For Global Expansion weblog http://blogs.forbes.com/ciocentral/2010/12/28/tech-firms-unprepared-for-global-expansion/ accessed 10th Jan 2011
Fortune Magazine 2010 Are social media jobs here to stay? http://management.fortune.cnn.com/2010/12/21/are-social-media-jobs-here-to-stay/ accessed 10 the Jan 2010.
Garrett, R. K. (2006) Protest in an Information Society: A Review of Literature on Social Movements and New ICTs. Information, Communication and Society, 9(2), 202-224
Gillin P. (2010) The New Conversation: taking Social Media from talk to action, a Harvard Business Review Analytics http://hbr.org/hbrg-main/resources/pdfs/comm/sas/16203-hbr-sas-report-r3.pdf accessed 10th Jan 2010
Grevet, C., Mankoff, J. (2009) Motivating Sustainable Behavior through Social Comparison on Online Social Visualization, HCI conference 2009
Huijboom, N.M., Van den Broek, T.A., et al. (2009), Public Services 2.0: The Impact of Social Computing on Public Services, edited by Punie, Y, Misuraca, G., Osimo, D., JRC-
IPTS EUR 2408 EN, Luxembourg: European Communities. Available at http://ipts.jrc.ec.europa.eu/publications/pub.cfm?id=2820
Iwata, J 2008 The Authentic Enterprise Arthur Page Society available at http://www.awpagesociety.com/images/uploads/2007AuthenticEnterprise.pdf last viewed 10th Jan 2011.
Jackson, N. (2010) Political Public Relations: spin, persuasion or relationship building. http://www.psa.ac.uk/journals/pdf/5/2010/1192_1076.pdf accessed 10th Jan 2010
Langley, D and van den Broek, T. (2010) TNO The Netherlands Organisation for Applied Scientific Research Internet Politics and Policy Conference 2010, 16-17 September, Oxford Available at http://microsites.oii.ox.ac.uk/ipp2010/system/files/IPP2010_Langley_vandenBroek_Paper.pdf last viewed 10.01. 2011
Lewis, K., Kaufman, J., Gonzalez, M., Wimmer, A., and Christakis, N. (2008) Tastes, ties, and time: A new social network dataset using Facebook.com. Social Networks, 30, 330–342
Maloney, K 2010 PRMoment.com weblog accessed 10 Jan 2011 http://www.prmoment.com/kevin-moloney-tutor-for-bournemouth-uni-s-pr-course-on-why-pr-degrees-are-popular-with-students-and-great-for-employers.aspx
Misuraca, G, Broster D. Centeno C, Punie Y, Lampathaki F, Charalabidis Y, Askounis D, Osimo D, Skuta K, Bicking M (2010) Envisioning Digital Europe 2030: Scenarios for ICT in Future Governance and Policy Modelling EUR 24614 EN. Luxembourg (Luxembourg): European Union, 2010. Available at http://ftp.jrc.es/EURdoc/JRC54203.pdf accessed 10th Jan 2011.
Negroponte, N. (1995) Being Digital Coronet Books ISBN: 0 340 64930 5
Phillips D (2011) Online PR delivering sales weblog http://leverwealth.blogspot.com/2011/01/online-pr-delivering-sales.html accessed 10th Jan 2010
Reuters (2011) French online retail sales rose 24 pct in 2010 http://www.reuters.com/article/idUSLDE70J0TB20110124 accessed 26th Jan 2011
Richardson, C. R, Buis L, Janney A.W, Goodrich D. E, Sen, A, Hess M. Mehari K. (2010) An Online Community Improves Adherence in an Internet-Mediated Walking Program. Part 1: Results of a Randomized Controlled Trial Journal of Medical Internet Research 2010;12(4):e71 http://www.jmir.org/2010/4/e71/ accessed 10th Jan 2010.
Tapscott, D. and Williams, A (2010) Macrowikinomics: Rebooting Business and the World Portfolio Hardcover ISBN-10: 1591843561
The Global Alliance for Public Relations and Communication Management, Stockholm Accords http://www.wprf2010.se/draft-of-the-stockholm-accords/ accessed 2010
Van Dyke, M. A. , Vercic, D (2009) The Global Public Relations Handbook: Theory, Research and Practice pp 822-824 Routledge.
Direitos de Autor (c) 2022 Comunicação Pública
Este trabalho encontra-se publicado com a Creative Commons Atribuição-NãoComercial 4.0.
Os conteudos da Comunicação Publica estão licenciados com uma licença Creative Commons - Atribuição-NãoComercial 4.0 Internacional.