Campanhas Eleitorais Online
poder ou equívoco?
DOI:
https://doi.org/10.34629/cpublica.784Palavras-chave:
comunicação política, campanhas eleitorais online, influência da comunicação onlineResumo
20 anos após a publicação do livro de Mário Mesquita O quarto equívoco – o poder dos media na sociedade contemporânea, analisamos como se manifestam, agora, a influência e a interação dos media online no contexto das campanhas eleitorais. Explicamos a evolução da comunicação política desde os primeiros mass media à internet e consideramos as consequências que teve nas sociedades atuais: as oportunidades e as ameaças surgidas. Esta é uma realidade também equívoca, usando a expressão de Mário Mesquita e evitando cair no binómio "otimismo versus pessimismo".
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