Podcasts are fashionable too: the use of podcasting in fashion communication

Os podcasts também estão na moda: o uso do podcasting na comunicação de moda

Autores

DOI:

https://doi.org/10.34629/cpublica.49

Palavras-chave:

podcasts, moda, media, comunicação

Resumo

Este artigo exploratório procura analisar a forma como a moda, enquanto temática com uma forte componente estética e artística, tem sido trabalhada pelo podcasting. Partimos da ideia de que os media sociais representam hoje um campo importante para a comunicação das marcas da indústria da moda, sobretudo devido à sua componente visual, mas também porque é nesses espaços que se encontram os influencers, atores fundamentais nas atuais estratégias de divulgação. Considerando estas novas formas de comunicação, mas sabendo também do crescimento que os podcasts têm registado, exploramos o potencial que este medium pode ter na ligação com os consumidores. Partindo de uma seleção de quinze podcasts sobre moda, analisamos em que medida o podcasting tem sido um território para a promoção da indústria da moda.

Biografias Autor

Clara Fernandes, LASALLE College of the Arts (research center UNIDCOM/IADE)

Holds a Ph.D. in Fashion Design. She is a Lecturer of the School of Design Communication at LASALLE College of the Arts, Singapore and a member of the UNIDCOM/IADE research centre.

Ricardo Morais, IADE - Universidade Europeia, Lisboa/UBI, Covilhã (LabCom unidade de investigação)

Ricardo Morais holds a Ph.D. in Communication Sciences, is currently Assistant Professor at the Faculty of Design, Technology and Communication – IADE-UE and Invited Assistant Professor at the University of Beira Interior. He is a member of the research unit LabCom – Communication and Arts.

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Publicado

2021-12-15

Como Citar

Fernandes, C., & Morais, R. (2021). Podcasts are fashionable too: the use of podcasting in fashion communication: Os podcasts também estão na moda: o uso do podcasting na comunicação de moda. Comunicação Pública, 16(31). https://doi.org/10.34629/cpublica.49

Edição

Secção

DOSSIÊ TEMÁTICO: Os novos territórios do podcast