Podcasts are fashionable too: the use of podcasting in fashion communication
Os podcasts também estão na moda: o uso do podcasting na comunicação de moda
Palavras-chave:podcasts, moda, media, comunicação
Este artigo exploratório procura analisar a forma como a moda, enquanto temática com uma forte componente estética e artística, tem sido trabalhada pelo podcasting. Partimos da ideia de que os media sociais representam hoje um campo importante para a comunicação das marcas da indústria da moda, sobretudo devido à sua componente visual, mas também porque é nesses espaços que se encontram os influencers, atores fundamentais nas atuais estratégias de divulgação. Considerando estas novas formas de comunicação, mas sabendo também do crescimento que os podcasts têm registado, exploramos o potencial que este medium pode ter na ligação com os consumidores. Partindo de uma seleção de quinze podcasts sobre moda, analisamos em que medida o podcasting tem sido um território para a promoção da indústria da moda.
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