Grassroots 2.0

Public Diplomacy in the Digital Age


  • Gregory Payne Emerson College
  • Efe Sevin American University
  • Sara Bruya Emerson College



grassroots, public diplomacy, two-way communication, web 2.0 , media, Mexico, Turkey


Rapid advancements in communication and transportation technologies in recent history have created new and emerging tools that make it possible for every individual to share information with a global audience. Social networking technologies, especially, have revolutionized the possibilities of person-to-person communication, particularly by making obsolete the geographical boundaries that once divided cultures and nationalities. Diplomacy, an international relations activity traditionally claimed as the domain of the nation-state, has become more accessible to ‘ordinary’ citizens and advocacy groups and is taking new forms as individuals and groups initiate grassroots public diplomacy activities. This paper presents the case studies of two such initiatives— and the Rediscover Rosarito Project—that have successfully implemented new communications technologies and Web 2.0 strategies in their international outreach campaigns.


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Como Citar

Grassroots 2.0: Public Diplomacy in the Digital Age. (2011). Comunicação Pública, 6(10).