Interactivity and political communication

hypermedia campaigning in the UK


  • Darren G. Lilleker Bournemouth University



Neste artigo pretende-se analisar a adesão às convenções da comunicação on-line e das campanhas de hipermédia nos partidos políticos europeus, utilizando o Reino Unido como estudo de caso. No geral encontramos os partidos no Reino Unido a adaptarem-se às normas de comunicação online e a um modelo de campanha hipermédia A internet é também uma característica da campanha permanente e ter uma presença vibrante, frequentemente atualizada e interativa na web é, quase, uma obrigação, embora a sofisticação seja prejudicada pelos recursos. Um corolário pode ser que os membros se sintam mais próximos do partido, embora as técnicas para o atingir sejam exploradas em maior extensão pelos partidos da oposição e menos pelos do governo, sugerindo prevalecer as normas de campanha. Há pouca indicação de que os partidos desejem abrir mão de algum do poder que têm sobre o processo de "fazer" política.


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Biografia do Autor

  • Darren G. Lilleker, Bournemouth University

    Fern Barrow,
    Talbot Campus
    Poole, Dorset BH12 5BB,
    United Kingdom
    Tel. (00) (44) 1202 524111


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Como Citar

Interactivity and political communication: hypermedia campaigning in the UK. (2021). Comunicação Pública, 10(18).